On May 14th, China Foreign Toy Network reported that at the 30th Guangzhou International Toy Exhibition, reporters passed by a company's booth and found that buyers were all standing and looking down. It turned out that the exhibitor was ingenious and adopted a ground display method, using a suspended glass design to display the product under the glass. Every step of the way, customers passing by can see the products we showcase. Our company specializes in creative products, and the exhibition method will certainly be unique. "Wu Xionghui, General Manager of Hong Kong Jiandong Cultural and Creative Co., Ltd. (hereinafter referred to as" Jiandong Cultural and Creative "), happily told reporters from the China Foreign Toy All Media Center that the audience is very curious about this display method and is also very interested in the products. This exhibition has achieved great results, I hope to strive for a larger exhibition area next year to meet the company's exhibition needs.

During the exhibition, numerous merchants were attracted to stop and watch consultation and cooperation

Jiandong Culture and Creativity is unique and showcased with ground-based innovative suspended glass display

According to reporters, Hong Kong Jiandong Cultural Creativity Co., Ltd. is a DIY educational children's toy innovation enterprise that integrates cultural research and development, production, and sales. Founded for two years, it has been continuously learning and growing under the business philosophy of "providing you with better companionship". Wu Xionghui stated that Jiandong Cultural and Creative has gradually met market demand in terms of production scale, quality requirements, and product updates, winning customer satisfaction and consumer recognition. It has gained consumers' love in foreign markets, especially in the Japanese and Korean markets.

In the past 2017, Jian Dong's "Handmade Cake Series" led the trend of DIY's handmade puzzle toy category, achieving a sales record of over 60 million yuan. At this year's exhibition, Jiandong Cultural and Creative launched over 50 series of "Magic Water Beads", which use high-quality and environmentally friendly materials, have rich colors, are easy to assemble, and have core selling points such as assembly, jigsaw puzzles, and handcrafting. They have also won the attention of buyers.

Wu Xionghui revealed that starting from this year, the company will strengthen product promotion through different channels. In addition to traditional exhibitions and website exposure, it will also engage in deep cooperation with cartoon channels such as Kaku, Golden Eagle, and Jiajia; Achieve strategic promotion with the new media "Square Bear Paradise" to achieve 360 ° blind spot free dissemination of products on new media and television channels.

We have a small goal this year, which is to increase sales by three times compared to last year. This is a challenge and test for our team. Currently, we have set up a sales company in Guangzhou, which is separated from the production department. This requires a high degree of cooperation. For the simple and agile family, it is learning and growing through continuous exploration, and it requires step by step

Wu Xionghui Accepts an Interview with a Reporter from Guangzhou Television Children's Channel

Media reporters compete to interview and understand the creative products of Jiandong Culture and Creativity

Wu Xionghui Accepts Interview with Journalists from China and Foreign Toy All Media Center

Wu Xionghui believes that with the implementation of China's "two child policy", it is expected that there will be 20 million newborns every year, and infant toys will definitely be the mainstream product in society within 3-8 years. With the improvement of economic level and quality of life, the enlightenment education for newborns and children will be highly valued. At the same time, in order to prevent children from indulging in the Internet, mobile phones and tablet computers, the Parent–teacher conference prefers educational hand toys. Jiandong Cultural and Creative will seize the opportunity, leverage its innovative and creative advantages to the fullest, and strive to become a leader in early childhood education and intelligence.

Jiandong Cultural and Creative Team

Source: China Foreign Toy All Media Center - China Foreign Toy Network

Text: Zhang Jiaxiang