On April 5th, DIY toys have always been recognized by the market and favored by consumers due to their ability to exercise children's creativity, imagination, and focus. At the upcoming 30th Guangzhou International Toy Exhibition, there were also many companies focusing on DIY toys, including Hong Kong Jiandong Cultural and Creative Co., Ltd. (hereinafter referred to as "Jiandong Cultural and Creative", booth number 2EO1). Before the exhibition, Wu Xionghui, General Manager of Jiandong Culture and Creativity, shared the company's development situation in 2017 in an interview with China and Foreign Toy Network, and revealed the new products that will soon appear at the exhibition

Booth Map of Jiandong Cultural and Creative 2018 Guangzhou Toy Exhibition (Booth No. 2E01)

In 2017, Jiandong Cultural and Creative achieved a span of traditional distribution channels from scratch, from no customers to customers covering 23 provinces, 5 autonomous regions, and 4 municipalities directly under the central government. It achieved sales of over 30 million yuan, and the quality, style, and packaging design of its products were recognized by many customers.

To achieve this leap, we cannot do without Jiandong Cultural and Creative's promotion of products and meticulous efforts in channels. "Wu Xionghui told China and Foreign Toy Network that on the one hand, they enable more consumers to understand Jiandong Cultural and Creative's products through the coverage of various media and channels, and on the other hand, strengthen the layout of key channels. "In the past two years, we have focused on the distribution of customers in retail direct sales channels such as premium chain stores, supermarkets, Toys"R"Us (TRU), Kid King, and analyzed the real needs of consumers through their intuitive sales data."

Children are experiencing the products of Jiandong Culture and Creativity

The needs of consumers are the foundation of Jiandong's cultural and creative research and development products. It is understood that at the 2018 Guangzhou International Toy Exhibition, in addition to the original DIY puzzle food and play toys, Jiandong Cultural and Creative also brought many new products and will launch a new "Magic Water Ball" series. This is our company's own trademark series product, "Wu Xionghui revealed. The magical water bead product began to sell well in the market in the second half of 2017. With high market recognition in the early stage, Jiandong Cultural and Creative has invested a lot of manpower and resources to develop the "Magic Water Beads" series.

In terms of research and development, Jiandong Cultural and Creative has accurately targeted the needs of target customers to design their favorite patterns and colors, trying to develop products based on consumer needs. It has received high recognition from many customers in terms of color matching, styling, and packaging color schemes. It is reported that the Iron Tower Magic Water Ball was successfully selected for the "Creative Design Award of the Year" at the 2018 Sino foreign Toy Awards.

In the series, Jiandong Cultural Creation has completed the coverage of the "Magic Water Beads" series with complete styles and multiple price ranges, allowing products to cover more channels.

In terms of marketing, the "Magic Water Ball" series products will be promoted on Hunan Golden Eagle Cartoon TV from April 16th to June 15th, and will be advertised and promoted on Beijing Kaku Children's Channel and Guangdong Jiajia Children's Channel on May 1st.

In terms of new media platforms, Jiandong Cultural and Creative has reached cooperation with Square Bear to achieve full media coverage, ensuring that the 'Magic Water Ball' can be well-known to more consumers.

For future development, Wu Xionghui stated that the company has a vision of "building the first brand of DIY educational toys in China". Therefore, this year, a branch was established in Guangzhou to transfer the entire marketing department from Zhejiang to Guangzhou. On the one hand, Guangzhou has gathered a large number of senior marketing and design talents from the toy industry, providing a solid talent foundation for the construction of our company's marketing and design team. On the other hand, Guangdong is the largest province in China's toy exports, with years of trade foundation and more high-quality customer resources from different channels, which is more favorable for the company's future layout and development

Source: China Foreign Toy All Media Center - China Foreign Toy Network

Image provided: Jiandong Cultural Creation