At the end of the year and beginning of the year, many toy industry professionals shared their insights with the industry through CToy-GDTA. Wu Xionghui, General Manager of Hong Kong Jiandong Culture and Creativity Co., Ltd., stated that in the past 2018, the sales situation in the domestic toy industry was generally flat, the difficulty of enterprise operation increased, and profits declined severely. However, there are still some good development opportunities in the industry, such as with the rise of STEAM education, smart toys have become a new favorite in the market; DIY creative toys and anime derivative toys have also gained a lot of market popularity.

As the "new army" in the toy industry, Jiandong Cultural and Creative celebrated its 2nd anniversary in 2018. The company has maintained stable development overall, especially achieving rapid growth in the first half of the year and achieving remarkable results:

Firstly, comprehensively layout the national market. In February 2018, Jiandong Cultural and Creative established the Guangzhou Marketing Center to comprehensively explore the national market. Currently, the channel customers have basically covered more than 30 provinces and cities across the country; In October, set up a brand investment management center to comprehensively improve and optimize Brand management;

Secondly, product development is fast and new products are constantly updated. Jiandong Cultural and Creative has successively developed new products such as food and entertainment influencers, sticky music, Kacha cut music, water mist pixel world, and boutique series, which are deeply loved by consumers;

Thirdly, brand awareness and influence continue to expand. In 2018, Jiandong Culture and Creativity continuously expanded its brand awareness and influence through channel conferences, industry exhibitions, media placements, and other means and measures. Currently, it has become a well-known brand in the DIY creative handmade toy category.

Looking ahead to 2019, Wu Xionghui believes that although there are many uncertain factors, there are also many opportunities:

Firstly, the market potential is enormous. With the comprehensive relaxation of the second child policy by the country, the annual birth population will be between 17.5 million to 21 million, and the increase in the number of newborns will bring huge development potential to the toy industry;

Secondly, the consumption structure has been upgraded. With the increase of people's income and the improvement of consumption concepts, the consumption structure is also constantly upgrading. Especially now, parents generally attach importance to their children's companionship and education, and their investment in toy consumption is also increasing;

Thirdly, the transformation of marketing models. Traditional marketing methods are no longer able to meet people's increasingly diverse and personalized consumption needs. Precision marketing represented by online celebrity live broadcast, Tiktok and Xiaohongshu has risen rapidly. The toy industry should comply with the trend of precision marketing, boldly transform marketing models, and enhance brand influence and market share.

Finally, Wu Xionghui conveyed New Year's greetings to the industry through Chinese and foreign toy websites. He said, "In 2019, we look forward to the prosperity of our country and the growth of the toy industry on the path of pursuing our dreams. Jiandong Culture and Creativity is willing to seek common ground while reserving differences and seek common development with toy peers. We extend New Year's greetings to toy peers and partners, wishing everyone prosperous business and abundant financial resources