Brand Dynamics
Jiandong Cultural and Creative: DIY products dedicated to early childhood education creativity
Hong Kong Jiandong Cultural and Creative Co., Ltd. is a comprehensive enterprise that integrates research and development, design, production and operation. Jiandong has spent three years completing market research, resource collection, new product planning, and product experience. At the end of 2016, a new brand (Jian Dong Wen Chuang) was launched in Hong Kong - Jian Dong Wen Chuang is a fashionable DIY early education brand originating from Hong Kong. Jian Dong strives to make life full of infinite creativity and make families more harmonious and warm.Jiandong Wenchuang made its debut at the Guangzhou Toy Fair this year. Mr. Wu Xionghui, the general manager, was invited to receive an exclusive interview with the All Media Center of Chinese and Foreign Toys. In the interview, Wu Xionghui emphasized the importance of safe early education, creative parent-child Public liability and social needs! And shared the design concept and future development plan of Jiandong Cultural and Creative!Jiandong Cultural and Creative specializes in the DIY series, targeting the age range of 5-12 years old. With the design concept of "parent-child, early education, creativity, safety, and fun", this series of products is developed around children's hands-on ability and parent-child interaction with parents. The company's products mainly include creative cake series, crystal jewelry box series, etc., among which the cake series is the most popular among children. According to market research, cakes have a high level of recognition from the perspective of children. This exhibition brings a summer ice cream series, and with the arrival of summer, ice cream is the most popular. In terms of color selection, the main color is Marco Long, which is refreshing and suitable for summer use.Wu Xionghui brought some products to our live broadcast room this time. The products are mainly composed of main accessories, simulated cream and decorative nozzles, and exquisite small accessories, made of environmentally friendly plastic and resin. The gameplay mainly involves building the main body, using cream as the adhesive, and adding exquisite accessories as decorations. Throughout the entire production process, children's hands-on ability and imagination have been enhanced. All product accessories can be recycled and multiple creations are supported to enhance children's creativity, with high plasticity and usability value.When it comes to product inspiration, Wu Xionghui confessed that he was already the father of two children. He found that the toys he bought for children were not very precious, and they often didn't want them after playing today and tomorrow. Instead, the building blocks were retained. So Wu Xionghui began to do market research and found that DIY products were the backbone products recognized by children, especially girls. Apart from the regular Barbie dolls, there were not many toys to play with Educational toys are even rarer. The DIY cake series launched by Jiandong Cultural and Creative in 2016 was highly popular in the market. The children's handmade works have beautiful colors, and accessories such as flowers, candy, and desserts are even more icing on the cake. And the finished work can also be used as handicraft decoration.During the interview, Wu Xionghui always emphasized - "We are not only products, but also concepts. Whether uploading relevant video tutorials or setting up WeChat official account, in addition to introducing product play methods and improving product awareness, we pay more attention to the concept of parent-child interaction. And it has begun to take effect. Currently, Jiandong's domestic sales account for 80% of the market, with an annual sales revenue of over 50 million yuan. It is expected to exceed one billion yuan in 2017.This time participating in the Guangzhou Toy Exhibition, Jiandong Culture and Creativity once again shone throughout the venue, with over 20 accompanying personnel busy. Jiandong Culture and Creativity has reached long-term strategic cooperation with R Us City, Children's King, Xinhua Bookstore, etc. Jiandong Culture and Creativity hopes to attract more early childhood education institutions, DIY handicraft shops, and other customers. Because the sales model of communication between people in DIY handicraft stores is more suitable for the dissemination of product concepts, and early childhood education institutions are very suitable for using Jiandong Cultural and Creative products as teaching aids for parent-child interactive early childhood education. Jiandong Cultural and Creative follows the concept of "parent-child, early education, creativity, safety, and fun" to create products.Personally, I am very optimistic about the prospects of DIY toys, "Wu Xionghui further analyzed. With the continuous improvement of per capita consumption level in China, families are bound to pay more and more attention to investment in education. Education investment is nothing more than regular learning, and the other is toys. This kind of DIY puzzle can exercise children's hands-on ability, coordination ability, and thinking mode. This way of playing with learning and having fun during learning should be very popular.In his future development plan, Wu Xionghui revealed that his primary goal this year is to open an offline flagship experience center. Through this face-to-face and direct contact with customers, we aim to enhance product awareness and convey product concepts. The plan for the next few years is to expand the product line, extending from the cake series to other series, presenting the things that children come into contact with in the form of toys, so that children can have a clearer understanding of how this thing comes from, and using a similar educational approach to help children continuously recognize the things around them.
